5G-Launch campaign
In spring 2022, Tre launched its new 5G network, allowing users to browse more smoothly at higher speeds.
To demonstrate how 5G accelerates everything, Tre "renamed" famous locations in Stockholm, Gothenburg, and Malmö. These rebranded names were visible in advertisements around the cities with 5G coverage. As a complement to the purchased ad spaces, we created influencer activations with live stunts that showcased the power of 5G. These videos were then used on Tre's social channels. The stunts were filmed in Stockholm, Gothenburg, and Malmö. The videos starred Oscar Zia, Filip Dikmen, and Malin Gabrielsson, and focused on gaming, VR, and streaming to showcase the power of 5G.
As Art Director, I defined the visual identity for Tre’s 5G launch campaign. I developed treatment to establish a consistent look and feel across all assets, including film and photography. I ensured the visual identity was maintained during production days in Gothenburg, Stockholm, and Malmö, and collaborated closely with both the client, our internal team and the production company during post-production to deliver cohesive, high-quality content.
Project Manager: Michel Torneus, Art Director: Frida Söderberg, Creative Director: Axel Bringel Director: Sami Joensuu, Production team: Makeriet
