extra pilsnerAs the Art Director in this launch my responsibilities where to create the moodboard and set the scene for the photo shoot. I was also the one to choose and brief the photographer and communicate with him during the process of editing.
2022 Carlsberg launched a new product in their product portfolio: Carlsberg Extra Pilsner.
Art Director: Frida Söderberg, Photographer: Petter Bäcklund, Project Manager: Anges Ahlström & Jacqueline Grunthal
