Mobil-scouta Live
In May 2024, Tre launched the "Mobilscouta" campaign to highlight its enhanced mobile network coverage, now reaching 99.3% of Sweden's population.
The campaign featured a geography-based competition where mobile phones were hidden in rural locations with unexpectedly strong coverage. Over three consecutive Fridays, starting May 24, these phones broadcasted live on Instagram. Participants could win a new phone by correctly identifying the broadcast location or by physically locating the device. The comedy group Random Making Movies joined the live broadcasts, providing clues and entertainment. Additional hints were shared via Tre's social media channels and select in-store screens.
As the Art Director for this project, my responsibilities encompassed ideation and concept development, directing and overseeing film production, managing post-production processes, editing photographs, animating end plates for the film, and producing content for social media platforms.
Project Manager: Julia Staberg, Art Director: Frida Söderberg, Creative Director: Axel Bringel Copywriter: Niklas Adamsson, Film Editor: Hannes Hollender
