Dupes of scandinavia
In 2023, Hotels.com launched the "Dupes" campaign, inspired by the growing trend of choosing destinations that resemble popular hotspots but offer more affordable and unique experiences.
The campaign highlights that more travelers are seeking alternative locations not only to save money but also to discover charming and lesser-known destinations that rival famous tourist spots. Hotels.com showcases Scandinavia as a region full of hidden gems, featuring a guide to 10 destinations that serve as enticing "duplicates" of more well-known locations.
As Art Director, I was responsible for the design and layout of a magazine, ensuring the magazine aligned with Hotels.com's brand guidelines, sourced and edited all photography, and managed the editorial design process. Additionally, I coordinated with the printing firm to deliver a high-quality final product that effectively communicated the campaign's message.
Production Manager: Julia Staberg, Art Director: Frida Söderberg, Client Lead: Olga Langenskiold
