Google
Project Guideline
Project Guideline, Stockholm Half Marathon
This campaign highlighted Google’s Project Guideline, an AI-powered solution enabling visually impaired runners to navigate independently without a guide. The initiative culminated in a visually impaired runner completing the world’s first half-marathon using this groundbreaking technology. Through compelling storytelling and visuals, the campaign showcased innovation, accessibility, and human resilience across multiple platforms.
I led the visual direction for this campaign. Moodboard creation, creative treatment, defining the look and feel for both the photos, launch film and the marathon-day coverage. I guided the production team to ensure we captured compelling visuals that aligned with the campaign narrative, from pre-marathon storytelling to race-day moments. I also oversaw the creation of tailored content for various media platforms, including social media, ensuring broad and impactful engagement.
Art Director: Frida Söderberg, Ceative Director: Axel Bringel, Film Editor: Hannes Hollender, Production Manager: Julia Staberg
