175 Years Anniversary Brew

Carlsberg was founded in 1847 and celebrated its 175th anniversary in 2022.

In honor of this milestone, they launched a limited edition Anniversary Beer, an exclusive Brut Beer featuring flavors of yuzu, grapefruit, and rose water. The anniversary beer was released in a limited edition in the spring of 2022 and quickly gained popularity among beer enthusiasts.

As the Art Director in this launch my responsibilities where to create the moodboard and set the scene for the photo shoot. I was also the one to choose and brief the photographer and communicate with him during the process of editing.

Art Director: Frida Söderberg, Photographer: Petter Bäcklund, Project Manager: Anges Ahlström & Jacqueline Grunthal

Select Works

Mobilscouta Live, Tre

The Sunken Bar, Carlsberg

5G-launch, Tre

As the Art Director in this launch my responsibilities where to create the moodboard and set the scene for the photo shoot. I was also the one to choose and brief the photographer and communicate with him during the process of editing.

Select Works

frida.soderberg@hotmail.com